Browsing articles in "Business Promotion"
Feb
25
2014

Accepting The Right Guest Blogger in 4 Easy Steps

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After all of the time and effort you’ve put into it, your blog can easily become to feel like your baby.  You’ve watched it take its first steps in social media, taught it how to talk to an audience, and continue to encourage it to grow.  So when guest bloggers come knocking on your door, it’s only normal to be a bit protective. The truth is that when done right, accepting guest bloggers can really [...]

Feb
16
2014

Adding a Kick to Your Content Marketing

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To meet the demands of current customers and prospective clients, brands across a variety of industries are feeling the pressure to produce engaging and entertaining content…and small businesses are no exclusion.  In today’s digital age, consumers are looking to make a connection with a brand via their online contributions- whether that is through blog articles, tweets or Facebook posts. So real the question is: how are you ensuring that your content is standing out in [...]

Feb
10
2014

Prove To Your Customers That They Count

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Just as in life- in business, actions speak louder than words.  Which is why it is so important that you prove to your customers that you’re listening to them and that you care about what they have to say, what they think and how they feel. The bonus in making this extra effort is that sales and loyalty are bound to boost with that special touch of TLC.  Read on to discover the 3 ways [...]

Jan
27
2014

Teaching Your Old Brand New Tricks

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Perhaps you’ve been running a business for a while…quite a while actually, and you’re feeling a little bored, bland or stale.  It’s perfectly normal to want something fresh and different as a way to get the excitement about your brand going again.  The question is: how can you make those changes without losing or confusing your customer’s understanding of your brand? New or Renewed? The first step toward making successful changes in your business is [...]

Jan
20
2014

Employees or Contactors: Who Runs Your Small Business?

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As a small business owner you work hard to maintain a profit, while keeping both customers and employees happy all while aiming to solidifying a solid brand image.  With all of that focused effort it only makes sense that you would want to save yourself from unnecessary headaches and remain in good standings within the law.  One place that many small business owners are slipping up in is in the case of classifying employees.  From [...]

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