With so many social media outlets out there, it can be difficult for small business owners to pinpoint the right portal for them.  However with massive popularity and appeal, no business can afford to sit out on the social media game.  Below you will find a breakdown of the three must-have social media outlets and tips on how to wow each audience. Facebook The big dog in social media is clearly Facebook.  Facebook is the [...]

In order to create a recognizable brand, your small business needs to have a cohesive look.  Follow these 4 tips to grooming your small business’s image and enjoy the benefits of sophisticated style.  Find Your Company’s Colors There is no definitive answer on how many (or how few) colors a brand needs.  However a good jumping off point is two.  In addition to picking a pair that you yourself will enjoy, you also have to [...]

When comparing to big business it is suggested that small business owners focus on their strengths and advantages.  One example: market research.  While SB owners may not have the massive budgets, white lab coats and mad marketing scientists calculating their market’s every move, they do have something that arguably is just as powerful: a close customer base. As a SB owner you have the potential to tap into your customers and make some global assumptions [...]

As a small business owner you most likely have proofread and perfected the “About Us” section of our business.  But what many SB owners are missing is a “How We Became Us” explanation.  Sharing your story humanizes your brand, it puts your guard down and establishes a foundation to build a loyal following.  Most important, sharing your story affords your business the invaluable opportunity to make a real connection with your customers.  Interesting Facts Most [...]

Last night the world learned that the reality star and rap mogul turned power-couple are expanding their empire to make three.  Today, the world is buzzing with the few leaked details.  Why should you care?  Because in addition to creating pop culture gold, this growing bump is laying out marketing techniques that could easily push your campaign into the next trimester. The Power of Word of Mouth Kanye West did not tell us he and [...]