For the busy entrepreneur, adding one more thing onto your to-do list can seem out of the question. However, there are some activities your business’s day should not go without.  One of those being: social media. Proven to interact with customers and (when done right) increase their loyalty to a brand, social media is an essential element for any engaging business today. But how can you make the added work worth it?  Just follow these [...]

In order to create a recognizable brand, your small business needs to have a cohesive look.  Follow these 4 tips to grooming your small business’s image and enjoy the benefits of sophisticated style.  Find Your Company’s Colors There is no definitive answer on how many (or how few) colors a brand needs.  However a good jumping off point is two.  In addition to picking a pair that you yourself will enjoy, you also have to [...]

Networking is not the easiest of tasks.  Networking situations can make anyone nervous, anxious and even downright shy. Luckily, with some fundamental factors in mind your coolness and comfort with networking tasks can shine through…and might even make you stand out from the pack. Always Be on the Lookout to Expand Your Social Contacts Be willing to reach outside of your business niche and your personal expertise.  The more unique types of people you connect [...]

There are so many things to consider when embarking on your startup.  Each element can seem to take a painstakingly long time, and chances are you are eager to open your doors for business. Hopefully the statistic that 50% of startups fail within their first 5 years will tug your eager reins back just a little bit.  Enthusiasm is great, but patience is just as important.  Here are 3 crucial tips that you should work [...]

When comparing to big business it is suggested that small business owners focus on their strengths and advantages.  One example: market research.  While SB owners may not have the massive budgets, white lab coats and mad marketing scientists calculating their market’s every move, they do have something that arguably is just as powerful: a close customer base. As a SB owner you have the potential to tap into your customers and make some global assumptions [...]