Aligning people with your agenda is not the easiest job in the world.  Luckily, with these four tips in place you can make the process a whole lot easier.  Use Psychological Tricks When someone walks in through your doors (or logs onto your site, or dials your number…) with the potential to buy, there is a natural inclination for that person to put up a bit of a guard.  After all, they have money and [...]

When comparing to big business it is suggested that small business owners focus on their strengths and advantages.  One example: market research.  While SB owners may not have the massive budgets, white lab coats and mad marketing scientists calculating their market’s every move, they do have something that arguably is just as powerful: a close customer base. As a SB owner you have the potential to tap into your customers and make some global assumptions [...]

Work Life Balance You’ve heard the term work/life balance so many times it feels embedded in your brain, doesn’t it?  Still that has not stopped you from sending emails at 2am or answering your phone way after business hours. While your committed efforts to your business should be commended, do not expect your family or friends to give you that pat on the back.  Why?  Chances are work overload has left your loved ones feeling [...]

In today’s tough economy, offering a salary increase may not be an incentive you can afford to give.  However, just because you cannot “show them the money” does not mean you cannot show your employees that you care.  Below are 12 ways to increase employee motivation and satisfaction while leaving your business’s bank account virtually untouched.  Ask them what’s new.  Seems like a no brainer, but so many bosses today are hidden behind closed doors. [...]

Click Here to Find Interesting Stats About The Cost of Employment!   *Via Bureau of Labor Statistics & Mass.gov