Preparing for Consumer Awareness Week

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Consumers make your business go ‘round.  In fact, they make the country go ‘round.  Without them, you wouldn’t be able to make a product and enjoy the freedom of owning your own business and getting paid to do something you love.  That said it’s very important to focus on your customers and understand what is that they want from you and your business.

Consumer awareness week (April 19-24) was created to “inform consumers about their rights and responsibilities in the modern marketplace,” (epromos).  Still, small business owners can use this week get to know their customers and what they want and expect from their businesses.

Here are some steps that you can take during consumer awareness week and beyond, to show your customers that you care.

Encourage Feedback

Small business owners can take various routes to get customer feedback.  Some of these include:

• Online surveys
• Email questionnaires
• Suggestions boxes
• Verbal communication

Use Suggestions to Improve Your Business

Once you’ve solicited your customers’ opinions and suggestions, it’s time to put those suggestions to work.  “Your customers can tell you the things that are broken and how they want to be made happen. Listen to them. Make them happy,” wrote Dalls Mavericks Owner, Mark Cuban. “But they won’t create the future roadmap for your product or service. That’s your job,” (Inc.com).

Customer Service

Providing excellent customer service is very important to your business.  Among other things, it involves being available to answer any questions that your customers may have and keeping an open line of communication.