Feb
25
2014

Accepting The Right Guest Blogger in 4 Easy Steps

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After all of the time and effort you’ve put into it, your blog can easily become to feel like your baby.  You’ve watched it take its first steps in social media, taught it how to talk to an audience, and continue to encourage it to grow.  So when guest bloggers come knocking on your door, it’s only normal to be a bit protective. The truth is that when done right, accepting guest bloggers can really [...]

Feb
16
2014

Adding a Kick to Your Content Marketing

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To meet the demands of current customers and prospective clients, brands across a variety of industries are feeling the pressure to produce engaging and entertaining content…and small businesses are no exclusion.  In today’s digital age, consumers are looking to make a connection with a brand via their online contributions- whether that is through blog articles, tweets or Facebook posts. So real the question is: how are you ensuring that your content is standing out in [...]

Feb
10
2014

Prove To Your Customers That They Count

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Just as in life- in business, actions speak louder than words.  Which is why it is so important that you prove to your customers that you’re listening to them and that you care about what they have to say, what they think and how they feel. The bonus in making this extra effort is that sales and loyalty are bound to boost with that special touch of TLC.  Read on to discover the 3 ways [...]

Feb
3
2014

Small Business Check Up

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As you run in and out of your business’s daily operations, it can seem like there never is any time to stop, pause and reassess.  Still, regardless of your packed schedule, it is important to do periodic check-ins within your small business. Efforts like these will not only allow you to assess your business’s current state, but they will afford you the opportunity to catch mistakes, jump on current trends and emphasize your true growth [...]

Jan
27
2014

Teaching Your Old Brand New Tricks

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Perhaps you’ve been running a business for a while…quite a while actually, and you’re feeling a little bored, bland or stale.  It’s perfectly normal to want something fresh and different as a way to get the excitement about your brand going again.  The question is: how can you make those changes without losing or confusing your customer’s understanding of your brand? New or Renewed? The first step toward making successful changes in your business is [...]

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