For the busy entrepreneur, adding one more thing onto your to-do list can seem out of the question. However, there are some activities your business’s day should not go without.  One of those being: social media. Proven to interact with customers and (when done right) increase their loyalty to a brand, social media is an essential element for any engaging business today. But how can you make the added work worth it?  Just follow these [...]

As younger generations continue to flood the workplace, you may be recognizing the cries for common practices to be changed.  Now more than ever, newer generations are craving a mentoring relationship between themselves and their bosses. With high turnover rates and low levels of employee retention, becoming a mentor to an eager employee may be a worthwhile switch for you and your small business.  The only question is: how?   Let Them Talk The first [...]

4 Questions Leaders Should Ask Themselves   How easy/difficult is it for me to make a decision? Fear and lack of flexibility can hold a leader back from making a decision.  On the flip, too many options and outcomes could have a leader also paralyzed in his/her decision-making. An effective leader values the importance of weighing all options but also has the ability to be decisive and make a final move.  If he/she can go [...]

In order to create a recognizable brand, your small business needs to have a cohesive look.  Follow these 4 tips to grooming your small business’s image and enjoy the benefits of sophisticated style.  Find Your Company’s Colors There is no definitive answer on how many (or how few) colors a brand needs.  However a good jumping off point is two.  In addition to picking a pair that you yourself will enjoy, you also have to [...]

Networking is not the easiest of tasks.  Networking situations can make anyone nervous, anxious and even downright shy. Luckily, with some fundamental factors in mind your coolness and comfort with networking tasks can shine through…and might even make you stand out from the pack. Always Be on the Lookout to Expand Your Social Contacts Be willing to reach outside of your business niche and your personal expertise.  The more unique types of people you connect [...]